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• W2033893501 abstract "Purpose – The purpose of this paper is to investigate the effects of perceived product characteristics (i.e. involvement, product type, and switching cost) and consumer value consciousness on private brand purchase intent." @default.
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• W2033893501 date "2008-03-21" @default.
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• W2033893501 title "The effect of perceived product characteristics on private brand purchases" @default.
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• W2033893501 doi "https://doi.org/10.1108/07363760810858846" @default.
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