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- W2034007701 abstract "An experiment was conducted to test the possibility that evaluative (affective) meaning words will serve as reinforcing stimuli. Words previously rated by other Ss as having either positive, neutral, or negative evaluative meaning were presented contingent upon a motor response. Response-contingent positive evaluative meaning words strengthened the motor response, negative evaluative meaning words decreased the strength of the response, and neutral words had an intermediate effect." @default.
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- W2034007701 date "1967-04-01" @default.
- W2034007701 modified "2023-09-28" @default.
- W2034007701 title "Evaluative meaning words as reinforcing stimuli" @default.
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- W2034007701 doi "https://doi.org/10.1016/s0022-5371(67)80094-x" @default.
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