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- W2034015196 abstract "Until very recent times, America has been the unanimous winner in the international business field. However, with foreign countries growing in economic strength each year, competition over international markets is becoming intense. Will American corporations compete successfully in the future? What qualities will a company need to succeed? Mr. Vogel maintains that the success of an international company will no longer lie solely in the area of marketing intelligence or technological achievement, but to an important extent in the type of men selected for international marketing executive positions. The author outlines the qualities that such an executive should possess and suggests basic talents that could earmark an individual for successful training in this field." @default.
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- W2034015196 date "1968-08-01" @default.
- W2034015196 modified "2023-09-26" @default.
- W2034015196 title "Round 2 in international business" @default.
- W2034015196 doi "https://doi.org/10.1016/0007-6813(68)90114-6" @default.
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