FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2034019085> ?p ?o ?g. }

• W2034019085 abstract "Social networks are one of the more notable sociological phenomena of the last years. Moreover, its apparition and acceptance by majority of the citizens also suppose an important challenge for the firms. Social networks are a new and relevant channel of communication and interaction with their consumers. For this, firms have to create his own place in the social network and manage of active form the content that shares and the dialogue that is supported by their followers. In the first part of this paper we explain the creation of an index to evaluate the presence of the companies in the social network more used to international level, Facebook. The Facebook Assessment Index (FAI) is formed by several indicators grouped in three dimensions: popularity, interactivity and content. The weights for each category were obtained as recommended by a Delphi study conducted with 10 independent experts (community managers and internet marketing experts). In the second part, we applied this index to the 150 largest firms according to Fortune 2011 ranking. At present, only 44% of these firms tested had an international official Facebook page. The results showed that the larger firms are those that in general terms best manage their presence on Facebook, have the greatest number of followers and a higher degree of interactivity with them. However, the most interesting contribution of this work lies not in identifying firms that achieve higher scores on the FAI, but in comparing the pages with each other and making suggestions of ideas and practices that may improve a firm's Facebook presence as a marketing tool." @default.
• W2034019085 created "2016-06-24" @default.
• W2034019085 creator A5027510471 @default.
• W2034019085 creator A5048672394 @default.
• W2034019085 creator A5076518277 @default.
• W2034019085 date "2013-10-01" @default.
• W2034019085 modified "2023-09-27" @default.
• W2034019085 title "Evaluation of Social Network Sites" @default.
• W2034019085 cites W1260268685 @default.
• W2034019085 cites W1590597995 @default.
• W2034019085 cites W1596026766 @default.
• W2034019085 cites W1964534228 @default.
• W2034019085 cites W1972394853 @default.
• W2034019085 cites W1980580900 @default.
• W2034019085 cites W2004336053 @default.
• W2034019085 cites W2018051118 @default.
• W2034019085 cites W2028885942 @default.
• W2034019085 cites W2034873408 @default.
• W2034019085 cites W2053849876 @default.
• W2034019085 cites W2061115694 @default.
• W2034019085 cites W2069228141 @default.
• W2034019085 cites W2085251167 @default.
• W2034019085 cites W2104137495 @default.
• W2034019085 cites W2111995023 @default.
• W2034019085 cites W2113056686 @default.
• W2034019085 cites W2116619054 @default.
• W2034019085 cites W2121001699 @default.
• W2034019085 cites W2124711192 @default.
• W2034019085 cites W2134950701 @default.
• W2034019085 cites W2153853937 @default.
• W2034019085 doi "https://doi.org/10.4018/ijom.2013100102" @default.
• W2034019085 hasPublicationYear "2013" @default.
• W2034019085 type Work @default.
• W2034019085 sameAs 2034019085 @default.
• W2034019085 citedByCount "0" @default.
• W2034019085 crossrefType "journal-article" @default.
• W2034019085 hasAuthorship W2034019085A5027510471 @default.
• W2034019085 hasAuthorship W2034019085A5048672394 @default.
• W2034019085 hasAuthorship W2034019085A5076518277 @default.
• W2034019085 hasConcept C110875604 @default.
• W2034019085 hasConcept C111919701 @default.
• W2034019085 hasConcept C112698675 @default.
• W2034019085 hasConcept C119857082 @default.
• W2034019085 hasConcept C136764020 @default.
• W2034019085 hasConcept C144133560 @default.
• W2034019085 hasConcept C144430266 @default.
• W2034019085 hasConcept C154945302 @default.
• W2034019085 hasConcept C15744967 @default.
• W2034019085 hasConcept C162853370 @default.
• W2034019085 hasConcept C17744445 @default.
• W2034019085 hasConcept C189430467 @default.
• W2034019085 hasConcept C2777382242 @default.
• W2034019085 hasConcept C2779495148 @default.
• W2034019085 hasConcept C2780586970 @default.
• W2034019085 hasConcept C39549134 @default.
• W2034019085 hasConcept C41008148 @default.
• W2034019085 hasConcept C4727928 @default.
• W2034019085 hasConcept C518677369 @default.
• W2034019085 hasConcept C60641444 @default.
• W2034019085 hasConcept C77805123 @default.
• W2034019085 hasConceptScore W2034019085C110875604 @default.
• W2034019085 hasConceptScore W2034019085C111919701 @default.
• W2034019085 hasConceptScore W2034019085C112698675 @default.
• W2034019085 hasConceptScore W2034019085C119857082 @default.
• W2034019085 hasConceptScore W2034019085C136764020 @default.
• W2034019085 hasConceptScore W2034019085C144133560 @default.
• W2034019085 hasConceptScore W2034019085C144430266 @default.
• W2034019085 hasConceptScore W2034019085C154945302 @default.
• W2034019085 hasConceptScore W2034019085C15744967 @default.
• W2034019085 hasConceptScore W2034019085C162853370 @default.
• W2034019085 hasConceptScore W2034019085C17744445 @default.
• W2034019085 hasConceptScore W2034019085C189430467 @default.
• W2034019085 hasConceptScore W2034019085C2777382242 @default.
• W2034019085 hasConceptScore W2034019085C2779495148 @default.
• W2034019085 hasConceptScore W2034019085C2780586970 @default.
• W2034019085 hasConceptScore W2034019085C39549134 @default.
• W2034019085 hasConceptScore W2034019085C41008148 @default.
• W2034019085 hasConceptScore W2034019085C4727928 @default.
• W2034019085 hasConceptScore W2034019085C518677369 @default.
• W2034019085 hasConceptScore W2034019085C60641444 @default.
• W2034019085 hasConceptScore W2034019085C77805123 @default.
• W2034019085 hasLocation W20340190851 @default.
• W2034019085 hasOpenAccess W2034019085 @default.
• W2034019085 hasPrimaryLocation W20340190851 @default.
• W2034019085 hasRelatedWork W1057398133 @default.
• W2034019085 hasRelatedWork W1535016799 @default.
• W2034019085 hasRelatedWork W2018889594 @default.
• W2034019085 hasRelatedWork W2041424012 @default.
• W2034019085 hasRelatedWork W2066676592 @default.
• W2034019085 hasRelatedWork W2067022383 @default.
• W2034019085 hasRelatedWork W2086275840 @default.
• W2034019085 hasRelatedWork W2117536613 @default.
• W2034019085 hasRelatedWork W2144377639 @default.
• W2034019085 hasRelatedWork W2151419893 @default.
• W2034019085 hasRelatedWork W2467911198 @default.
• W2034019085 hasRelatedWork W2540701488 @default.
• W2034019085 hasRelatedWork W2554691167 @default.
• W2034019085 hasRelatedWork W2611027812 @default.
• W2034019085 hasRelatedWork W289699278 @default.
• W2034019085 hasRelatedWork W2904606836 @default.

• next