Matches in SemOpenAlex for { <https://semopenalex.org/work/W2034104166> ?p ?o ?g. }
- W2034104166 endingPage "174" @default.
- W2034104166 startingPage "165" @default.
- W2034104166 abstract "This research investigated a modified-technology acceptance model (TAM) with two added antecedents (e.g., information search motivation and perceived risk) to examine whether online shopping channels would be adopted by college students, the main target market of university-licensed products (ULP). Moreover, this study tried to adopt the social identity theory to fit a modified TAM model to explain the role of identification with a university on the attitude toward shopping for collegiate products. This research surveyed college students from two large Midwestern universities and utilized structural equation modeling (SEM) to test the hypotheses in a conceptual framework. As expected from previous TAM research, two specific behavioral attributes explained students’ adoption of online channels. Moreover, the results showed that both information search motivation and perceived risk have significant positive effects on attitude toward shopping via online channels. Specifically, the students who have strong information search motivation from concerns about online shopping had a higher level of online channel purchase intention. In addition, the attitude toward ULP online shopping formed by the antecedents gave a different level of purchase intention about the multiple distribution channels. The results suggest that retailers in the ULP industry should build efficient multi-channel strategies by adopting online channels." @default.
- W2034104166 created "2016-06-24" @default.
- W2034104166 creator A5046713411 @default.
- W2034104166 creator A5056514295 @default.
- W2034104166 creator A5075290261 @default.
- W2034104166 date "2007-05-01" @default.
- W2034104166 modified "2023-09-23" @default.
- W2034104166 title "Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification" @default.
- W2034104166 cites W1524121127 @default.
- W2034104166 cites W1533217779 @default.
- W2034104166 cites W1569200680 @default.
- W2034104166 cites W1584824347 @default.
- W2034104166 cites W1644620247 @default.
- W2034104166 cites W1708393801 @default.
- W2034104166 cites W1791587663 @default.
- W2034104166 cites W1974108202 @default.
- W2034104166 cites W1983447796 @default.
- W2034104166 cites W1984375213 @default.
- W2034104166 cites W1987198869 @default.
- W2034104166 cites W1990954480 @default.
- W2034104166 cites W1992193527 @default.
- W2034104166 cites W1993358844 @default.
- W2034104166 cites W2002396731 @default.
- W2034104166 cites W2005215882 @default.
- W2034104166 cites W2008441192 @default.
- W2034104166 cites W2018018993 @default.
- W2034104166 cites W2022786786 @default.
- W2034104166 cites W2033943395 @default.
- W2034104166 cites W2040560015 @default.
- W2034104166 cites W2041090984 @default.
- W2034104166 cites W2046204179 @default.
- W2034104166 cites W2052154096 @default.
- W2034104166 cites W2063273530 @default.
- W2034104166 cites W2066384970 @default.
- W2034104166 cites W2070564437 @default.
- W2034104166 cites W2078518420 @default.
- W2034104166 cites W2081229662 @default.
- W2034104166 cites W2082130134 @default.
- W2034104166 cites W2084892666 @default.
- W2034104166 cites W2086533685 @default.
- W2034104166 cites W2086585053 @default.
- W2034104166 cites W2091502773 @default.
- W2034104166 cites W2092259073 @default.
- W2034104166 cites W2100408980 @default.
- W2034104166 cites W2106090893 @default.
- W2034104166 cites W2130801612 @default.
- W2034104166 cites W2147408766 @default.
- W2034104166 cites W2159112121 @default.
- W2034104166 cites W2161250800 @default.
- W2034104166 cites W2166982098 @default.
- W2034104166 cites W2168569455 @default.
- W2034104166 cites W2319064941 @default.
- W2034104166 cites W3124408002 @default.
- W2034104166 cites W4229602879 @default.
- W2034104166 cites W4238970480 @default.
- W2034104166 cites W4243667233 @default.
- W2034104166 doi "https://doi.org/10.1016/j.jretconser.2006.04.004" @default.
- W2034104166 hasPublicationYear "2007" @default.
- W2034104166 type Work @default.
- W2034104166 sameAs 2034104166 @default.
- W2034104166 citedByCount "40" @default.
- W2034104166 countsByYear W20341041662012 @default.
- W2034104166 countsByYear W20341041662013 @default.
- W2034104166 countsByYear W20341041662014 @default.
- W2034104166 countsByYear W20341041662015 @default.
- W2034104166 countsByYear W20341041662016 @default.
- W2034104166 countsByYear W20341041662018 @default.
- W2034104166 countsByYear W20341041662019 @default.
- W2034104166 countsByYear W20341041662021 @default.
- W2034104166 countsByYear W20341041662022 @default.
- W2034104166 countsByYear W20341041662023 @default.
- W2034104166 crossrefType "journal-article" @default.
- W2034104166 hasAuthorship W2034104166A5046713411 @default.
- W2034104166 hasAuthorship W2034104166A5056514295 @default.
- W2034104166 hasAuthorship W2034104166A5075290261 @default.
- W2034104166 hasConcept C107457646 @default.
- W2034104166 hasConcept C112698675 @default.
- W2034104166 hasConcept C116834253 @default.
- W2034104166 hasConcept C119857082 @default.
- W2034104166 hasConcept C127162648 @default.
- W2034104166 hasConcept C13606891 @default.
- W2034104166 hasConcept C144133560 @default.
- W2034104166 hasConcept C15744967 @default.
- W2034104166 hasConcept C162853370 @default.
- W2034104166 hasConcept C163355716 @default.
- W2034104166 hasConcept C169760540 @default.
- W2034104166 hasConcept C170130773 @default.
- W2034104166 hasConcept C26760741 @default.
- W2034104166 hasConcept C2776185967 @default.
- W2034104166 hasConcept C41008148 @default.
- W2034104166 hasConcept C59822182 @default.
- W2034104166 hasConcept C71104824 @default.
- W2034104166 hasConcept C76155785 @default.
- W2034104166 hasConcept C77088390 @default.
- W2034104166 hasConcept C77805123 @default.
- W2034104166 hasConcept C86803240 @default.
- W2034104166 hasConceptScore W2034104166C107457646 @default.
- W2034104166 hasConceptScore W2034104166C112698675 @default.