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• W2034149849 abstract "Within the literature of marketing and management, researchers have explored different models that examine the relationships between market orientation, entrepreneurship, and performance. In this paper, we offer a new model that includes curvilinearity in the moderating effect of entrepreneurship on the relationship between market orientation and performance. Utilizing structural equation modeling, we test our proposed model using a sample of 231 not-for-profit hospitals. The proposed model produces the best fit. The theoretical and managerial implications are discussed." @default.
• W2034149849 created "2016-06-24" @default.
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• W2034149849 date "2005-01-01" @default.
• W2034149849 modified "2023-10-16" @default.
• W2034149849 title "Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance" @default.
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• W2034149849 doi "https://doi.org/10.1016/s0148-2963(03)00074-2" @default.
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