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- W2034152016 abstract "According to a recent study pointed out that online sales are expected to rise from $19 billion in 2008 to $26 billion in 2009 in China. Despite this spectacular annual growth of 7.2%, many web based businesses failed. With the change, the business community are interested in focusing on online customer satisfaction and retention through the creation of e-loyalty. E-businesses realized that by retaining customers, cost can be reduced because it is much cheaper to retain customers than to attract new customers. In this paper, Exist literature on e-loyalty is studied. Based on the literature review in e-business, the thesis first outlined the critical differences between traditional loyalty and e-loyalty, and then delivered a set of critical success factors to develop e-loyalty." @default.
- W2034152016 created "2016-06-24" @default.
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- W2034152016 date "2010-05-01" @default.
- W2034152016 modified "2023-09-27" @default.
- W2034152016 title "Study on the Factors of Customer Loyalty in B2C E-Commerce" @default.
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- W2034152016 doi "https://doi.org/10.1109/icee.2010.793" @default.
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