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• W2034171239 endingPage "36" @default.
• W2034171239 startingPage "29" @default.
• W2034171239 abstract "Previous research has considered the strategy-performance relationship in industries of relatively low degrees of dynamism and volatility. This study empirically tests the Miles and Snow typology with a dynamic, growing and volatile service industry. Results support earlier research and suggest that, considering catalogue and mail-order houses (SIC-5961), reactors did not perform as well as businesses adopting other generic strategies. However, prospectors experienced significantly higher levels of revenue growth than other businesses. Further, analysers were significantly more profitable than businesses adopting other strategies. These results suggest that combination strategies are a viable means for sustaining competitive advantage." @default.
• W2034171239 created "2016-06-24" @default.
• W2034171239 creator A5023737983 @default.
• W2034171239 creator A5057349714 @default.
• W2034171239 date "1993-03-01" @default.
• W2034171239 modified "2023-09-26" @default.
• W2034171239 title "Generic Strategy and Performance: an Empirical Test of the Miles and Snow Typology" @default.
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• W2034171239 doi "https://doi.org/10.1111/j.1467-8551.1993.tb00159.x" @default.
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