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- W2034235488 abstract "A television exposure distribution model based on the Dirichlet multinomial distribution (DMD) is developed and tested. This model does not require complicated estimates of the duplicated audience of television programs as a required input. The multidimensional DMD model is compared against the unidimensional beta-binomial model (BBD-LD). The DMD model was found to produce accurate estimates of reach and the exposure distribution of 100 prototypical advertising media schedules. The estimates from the DMD were found to be better than those produced by the popular BBD model." @default.
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- W2034235488 title "A comparison of unidimensional and multidimensional television exposure distribution models" @default.
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- W2034235488 doi "https://doi.org/10.1016/0167-8116(87)90005-x" @default.
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