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• W2034271104 abstract "This article analyzes the relationship between two types of performances, one on the ground (of a tennis court) and the other on the floor (of the stock market). The empirical application looks into the tennis player, Rafael Nadal, and his endorsing firms. The findings show a positive reaction in the market value when the tennis player wins matches in the Grand Slams, the intriguing effect being the diminishing sensitivity pattern that such reaction shows and the absence of loss aversion." @default.
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• W2034271104 date "2012-10-18" @default.
• W2034271104 modified "2023-09-23" @default.
• W2034271104 title "Celebrity endorsers' performance on the “ground” and on the “floor”" @default.
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• W2034271104 doi "https://doi.org/10.1007/s11002-012-9212-3" @default.
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