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- W2034296856 abstract "Electoral change creates important and competing incentives for political parties, parliamentary elites and candidates to transform their campaign techniques in order to maximize votes under the new realities - a process constrained by continued reliance on familiar techniques. In this article I examine two significant moments of electoral change in New Zealand from partisan stability to dealignment in the late 1980s, and from an SMP/plurality system to Mixed Member Proportional (MMP) representation in 1996 - as a way of exploring inertia and change in the transformation of campaigns at the constituency level. Drawing on findings from in-depth interviews conducted with individuals responsible for the parties' campaigns in the 1987 and 1996 New Zealand general elections, I explore the extent to which political campaign elites, parliamentarians and candidates responded to incentives to adopt a fundamentally new election campaign logic - in these two cases, dictated by the new tactical centrality of marginal seats and geographically defined constituencies in the modern first-past-the-post (FPP) campaign, and then by the ascendancy in their place of the party list vote, issue constituencies and nationwide campaigns under MMP." @default.
- W2034296856 created "2016-06-24" @default.
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- W2034296856 date "2003-09-01" @default.
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- W2034296856 title "Electoral Change, Inertia and Campaigns in New Zealand" @default.
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- W2034296856 doi "https://doi.org/10.1177/13540688030095005" @default.
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