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• W2034352350 startingPage "845" @default.
• W2034352350 abstract "This study investigated the relationships between the interactions of web and brochure pictorial destination image and the clarity in the perceived destination image. The interactions between the web pictorial destination image and brochure pictorial destination image were specified as congruency and convergence. A theory is proposed that the congruency and convergence between the web and brochure pictorial marketing image leads to clarity in the perceived destination image. Its presentation emphasizes the sequential elements of its underlying theoretical structure, including constructs, laws of interaction, propositions, boundaries, variables, and hypotheses of interest. The methodology to test the theory is also proposed." @default.
• W2034352350 created "2016-06-24" @default.
• W2034352350 creator A5002333581 @default.
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• W2034352350 date "2009-10-15" @default.
• W2034352350 modified "2023-09-25" @default.
• W2034352350 title "Convergence and Congruency of Pictorial Destination Images in DMOs' Websites and Brochures" @default.
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• W2034352350 doi "https://doi.org/10.1080/19368620903235852" @default.
• W2034352350 hasPublicationYear "2009" @default.
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