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- W2034355284 abstract "We conceive of the Internet as a medium of mass communication, and we analyze 2 behavioral features of its audience: size and duplication. Internet audiences are highly concentrated in the most popular Web sites, conforming to Pareto's Law. Duplication across pairs of Web sites is explained by the size o f the audiences unique to each site in the pair, conforming to Goodhardt's duplication of viewing law. In addition, similarities o f content or domain modestly increase duplication across Web sites. A 4-variable model explains over 80% o f the variance in duplication." @default.
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- W2034355284 date "2002-03-01" @default.
- W2034355284 modified "2023-09-25" @default.
- W2034355284 title "The Internet Audience: Web Use as Mass Behavior" @default.
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- W2034355284 doi "https://doi.org/10.1207/s15506878jobem4601_1" @default.
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