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- W2034407321 abstract "Creates a framework for evaluating the marketing strategy dimensions of remanufacturing. Discusses resource recapture and how diffusion theory may be applied to the adoption of the remanufacturing/remarketing concept. Concludes that the diffusion of renovation will depend on the right firms having the right motivations to adopt the concept of remanufacturing/remarketing." @default.
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- W2034407321 date "1991-01-01" @default.
- W2034407321 modified "2023-09-27" @default.
- W2034407321 title "Remarketing: Commercialization of Remanufacturing Technology" @default.
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- W2034407321 doi "https://doi.org/10.1108/08858629110035275" @default.
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