Matches in SemOpenAlex for { <https://semopenalex.org/work/W2034532018> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W2034532018 endingPage "757" @default.
- W2034532018 startingPage "753" @default.
- W2034532018 abstract "The effect that certain publicity campaigns, brands and products have upon us, from a cognitive and emotional point of view, is being assessed, by measuring the attention, the encoding and the emotional engagement. This article has investigated the literature regarding the neuromarketing tools, methods and specific techniques. Given that neuromarketing has borrowed a series of neuroscience-specific methods and techniques, the neuromarketing or consumer's neuroscience represents a passing from marketing specific instruments, such as the focus group, the observation, the direct enquiry, the interview to a series of instruments which record both the brain's electrical activity and the metabolic activity." @default.
- W2034532018 created "2016-06-24" @default.
- W2034532018 creator A5091231303 @default.
- W2034532018 date "2014-04-01" @default.
- W2034532018 modified "2023-10-04" @default.
- W2034532018 title "Neuromarketing and Evaluation of Cognitive and Emotional Responses of Consumers to Marketing Stimuli." @default.
- W2034532018 cites W1773672403 @default.
- W2034532018 cites W1997061718 @default.
- W2034532018 cites W2013383317 @default.
- W2034532018 cites W2043969427 @default.
- W2034532018 cites W2095310830 @default.
- W2034532018 cites W2103231377 @default.
- W2034532018 cites W4251875657 @default.
- W2034532018 cites W51610191 @default.
- W2034532018 doi "https://doi.org/10.1016/j.sbspro.2014.03.349" @default.
- W2034532018 hasPublicationYear "2014" @default.
- W2034532018 type Work @default.
- W2034532018 sameAs 2034532018 @default.
- W2034532018 citedByCount "63" @default.
- W2034532018 countsByYear W20345320182014 @default.
- W2034532018 countsByYear W20345320182016 @default.
- W2034532018 countsByYear W20345320182017 @default.
- W2034532018 countsByYear W20345320182018 @default.
- W2034532018 countsByYear W20345320182019 @default.
- W2034532018 countsByYear W20345320182020 @default.
- W2034532018 countsByYear W20345320182021 @default.
- W2034532018 countsByYear W20345320182022 @default.
- W2034532018 countsByYear W20345320182023 @default.
- W2034532018 crossrefType "journal-article" @default.
- W2034532018 hasAuthorship W2034532018A5091231303 @default.
- W2034532018 hasBestOaLocation W20345320181 @default.
- W2034532018 hasConcept C144133560 @default.
- W2034532018 hasConcept C15744967 @default.
- W2034532018 hasConcept C162853370 @default.
- W2034532018 hasConcept C169760540 @default.
- W2034532018 hasConcept C169900460 @default.
- W2034532018 hasConcept C17289045 @default.
- W2034532018 hasConcept C180747234 @default.
- W2034532018 hasConcept C188147891 @default.
- W2034532018 hasConcept C188660851 @default.
- W2034532018 hasConcept C2776003135 @default.
- W2034532018 hasConcept C2781183061 @default.
- W2034532018 hasConceptScore W2034532018C144133560 @default.
- W2034532018 hasConceptScore W2034532018C15744967 @default.
- W2034532018 hasConceptScore W2034532018C162853370 @default.
- W2034532018 hasConceptScore W2034532018C169760540 @default.
- W2034532018 hasConceptScore W2034532018C169900460 @default.
- W2034532018 hasConceptScore W2034532018C17289045 @default.
- W2034532018 hasConceptScore W2034532018C180747234 @default.
- W2034532018 hasConceptScore W2034532018C188147891 @default.
- W2034532018 hasConceptScore W2034532018C188660851 @default.
- W2034532018 hasConceptScore W2034532018C2776003135 @default.
- W2034532018 hasConceptScore W2034532018C2781183061 @default.
- W2034532018 hasLocation W20345320181 @default.
- W2034532018 hasOpenAccess W2034532018 @default.
- W2034532018 hasPrimaryLocation W20345320181 @default.
- W2034532018 hasRelatedWork W185759126 @default.
- W2034532018 hasRelatedWork W1965094189 @default.
- W2034532018 hasRelatedWork W2051831694 @default.
- W2034532018 hasRelatedWork W2068997696 @default.
- W2034532018 hasRelatedWork W2071563566 @default.
- W2034532018 hasRelatedWork W2073924583 @default.
- W2034532018 hasRelatedWork W2079468847 @default.
- W2034532018 hasRelatedWork W2979904504 @default.
- W2034532018 hasRelatedWork W3135383734 @default.
- W2034532018 hasRelatedWork W3141139414 @default.
- W2034532018 hasVolume "127" @default.
- W2034532018 isParatext "false" @default.
- W2034532018 isRetracted "false" @default.
- W2034532018 magId "2034532018" @default.
- W2034532018 workType "article" @default.