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• W2034534499 abstract "This study explored citizens' political involvement, their attention to candidates ' issue stands or personal qualities, and their evaluations of the relevance of different sources of information to political decision making. A telephone survey of a random sample (N = 420) of registered voters in a Southwestern city indicated that involvement did not associate with evaluations of the relevance of newspapers or television news to political decision making and negatively associated with evaluations of the relevance of advertising to political decision making. In addition, respondents ' attention to candidates 'personal qualities positively associated with evaluations of advertising relevance to political decision making, whereas their attention to candidates ' issue stands positively associated with their evaluations of the relevance of interpersonal communication to political decision making. These results suggest that involved voters receive little benefit from political advertisements, whereas voters who..." @default.
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• W2034534499 date "1999-01-01" @default.
• W2034534499 modified "2023-09-26" @default.
• W2034534499 title "Individual Motivations and Information Source Relevance in Political Decision Making" @default.
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• W2034534499 doi "https://doi.org/10.1080/15205436.1999.9677862" @default.
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