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- W2034653931 abstract "Humans are exquisitely sensitive to beauty: it plays a primary role in impression formation and influences subsequent judgements, favouring the beautiful. Why? This paper examines the factors underlying beauty's effect on the mind of the beholder. First we review the evolutionary importance of beauty, including its role as reward, before focusing on the impact of beauty on attention and the influence of motivational state. The research reviewed demonstrates the evolutionary importance of beauty as an implicit cue indexing genotypic and phenotypic quality: as a preference for beauty is highly adaptive, the brain has evolved to activate neural networks associated with reward in response to beautiful faces (e.g., orbitofrontal cortex, nucleus accumbens, ventral striatum). Not surprisingly then, beauty holds privileged attentional status: even when attention is consciously engaged elsewhere, beauty alters attentional deployment rapidly, effortlessly and unconsciously, capturing attention even when beauty fall..." @default.
- W2034653931 created "2016-06-24" @default.
- W2034653931 creator A5008459104 @default.
- W2034653931 creator A5055204066 @default.
- W2034653931 date "2014-10-03" @default.
- W2034653931 modified "2023-09-26" @default.
- W2034653931 title "Beauty captures the attention of the beholder" @default.
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- W2034653931 doi "https://doi.org/10.1080/20445911.2014.963111" @default.
- W2034653931 hasPublicationYear "2014" @default.
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