Matches in SemOpenAlex for { <https://semopenalex.org/work/W2034754023> ?p ?o ?g. }
- W2034754023 abstract "This study integrates innovation characteristics of the Innovation-Diffusion Theory (IDT), perceived risk,trustworthiness, and permissibility constructs to investigate what determines user intention to adopt mobilemarketing. The proposed model in this study was empirically tested using data collected from a survey of mobileusers. The structural equation modelling (SEM) technique was used to evaluate the causal model. The researchfindings suggested that relative advantage of mobile marketing is the strongest influence in building consumers’intention decision to adopt mobile marketing. All other constructs were statistically significant in influencingbehavioural intent to adopt mobile marketing. This study’s findings support Rogers’ (2003) perceivedcharacteristics of innovation attributes that form a favourable or unfavourable attitude toward the innovation." @default.
- W2034754023 created "2016-06-24" @default.
- W2034754023 creator A5034706091 @default.
- W2034754023 creator A5039307320 @default.
- W2034754023 creator A5067622165 @default.
- W2034754023 date "2010-04-19" @default.
- W2034754023 modified "2023-09-27" @default.
- W2034754023 title "Third Screen Communication and the Adoption of Mobile Marketing: A Malaysia Perspective" @default.
- W2034754023 cites W1524121127 @default.
- W2034754023 cites W1527741802 @default.
- W2034754023 cites W1601443883 @default.
- W2034754023 cites W1608836379 @default.
- W2034754023 cites W1971410477 @default.
- W2034754023 cites W1983629797 @default.
- W2034754023 cites W1992193527 @default.
- W2034754023 cites W1994555027 @default.
- W2034754023 cites W2012299124 @default.
- W2034754023 cites W2015331797 @default.
- W2034754023 cites W2018201949 @default.
- W2034754023 cites W2028575454 @default.
- W2034754023 cites W2051866089 @default.
- W2034754023 cites W2059916607 @default.
- W2034754023 cites W2061214267 @default.
- W2034754023 cites W2071666535 @default.
- W2034754023 cites W2082404670 @default.
- W2034754023 cites W2093548531 @default.
- W2034754023 cites W2100408980 @default.
- W2034754023 cites W2118016181 @default.
- W2034754023 cites W2140987793 @default.
- W2034754023 cites W2152226178 @default.
- W2034754023 cites W2163988453 @default.
- W2034754023 cites W2265018402 @default.
- W2034754023 cites W2601246511 @default.
- W2034754023 cites W2607657495 @default.
- W2034754023 cites W3041754228 @default.
- W2034754023 cites W401890652 @default.
- W2034754023 doi "https://doi.org/10.5539/ijms.v2n1p36" @default.
- W2034754023 hasPublicationYear "2010" @default.
- W2034754023 type Work @default.
- W2034754023 sameAs 2034754023 @default.
- W2034754023 citedByCount "39" @default.
- W2034754023 countsByYear W20347540232012 @default.
- W2034754023 countsByYear W20347540232013 @default.
- W2034754023 countsByYear W20347540232014 @default.
- W2034754023 countsByYear W20347540232015 @default.
- W2034754023 countsByYear W20347540232016 @default.
- W2034754023 countsByYear W20347540232017 @default.
- W2034754023 countsByYear W20347540232018 @default.
- W2034754023 countsByYear W20347540232019 @default.
- W2034754023 countsByYear W20347540232021 @default.
- W2034754023 countsByYear W20347540232022 @default.
- W2034754023 crossrefType "journal-article" @default.
- W2034754023 hasAuthorship W2034754023A5034706091 @default.
- W2034754023 hasAuthorship W2034754023A5039307320 @default.
- W2034754023 hasAuthorship W2034754023A5067622165 @default.
- W2034754023 hasBestOaLocation W20347540231 @default.
- W2034754023 hasConcept C119857082 @default.
- W2034754023 hasConcept C12713177 @default.
- W2034754023 hasConcept C144133560 @default.
- W2034754023 hasConcept C153701036 @default.
- W2034754023 hasConcept C154945302 @default.
- W2034754023 hasConcept C15744967 @default.
- W2034754023 hasConcept C162853370 @default.
- W2034754023 hasConcept C163355716 @default.
- W2034754023 hasConcept C169760540 @default.
- W2034754023 hasConcept C26760741 @default.
- W2034754023 hasConcept C2986582350 @default.
- W2034754023 hasConcept C3017618536 @default.
- W2034754023 hasConcept C41008148 @default.
- W2034754023 hasConcept C56739046 @default.
- W2034754023 hasConcept C71104824 @default.
- W2034754023 hasConcept C77805123 @default.
- W2034754023 hasConcept C98495876 @default.
- W2034754023 hasConceptScore W2034754023C119857082 @default.
- W2034754023 hasConceptScore W2034754023C12713177 @default.
- W2034754023 hasConceptScore W2034754023C144133560 @default.
- W2034754023 hasConceptScore W2034754023C153701036 @default.
- W2034754023 hasConceptScore W2034754023C154945302 @default.
- W2034754023 hasConceptScore W2034754023C15744967 @default.
- W2034754023 hasConceptScore W2034754023C162853370 @default.
- W2034754023 hasConceptScore W2034754023C163355716 @default.
- W2034754023 hasConceptScore W2034754023C169760540 @default.
- W2034754023 hasConceptScore W2034754023C26760741 @default.
- W2034754023 hasConceptScore W2034754023C2986582350 @default.
- W2034754023 hasConceptScore W2034754023C3017618536 @default.
- W2034754023 hasConceptScore W2034754023C41008148 @default.
- W2034754023 hasConceptScore W2034754023C56739046 @default.
- W2034754023 hasConceptScore W2034754023C71104824 @default.
- W2034754023 hasConceptScore W2034754023C77805123 @default.
- W2034754023 hasConceptScore W2034754023C98495876 @default.
- W2034754023 hasIssue "1" @default.
- W2034754023 hasLocation W20347540231 @default.
- W2034754023 hasOpenAccess W2034754023 @default.
- W2034754023 hasPrimaryLocation W20347540231 @default.
- W2034754023 hasRelatedWork W1586077012 @default.
- W2034754023 hasRelatedWork W1986337843 @default.
- W2034754023 hasRelatedWork W1990194233 @default.
- W2034754023 hasRelatedWork W2011597795 @default.
- W2034754023 hasRelatedWork W2034754023 @default.
- W2034754023 hasRelatedWork W2093031428 @default.