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• W2034781408 abstract "The purpose of this paper is introducing the reader into the production-consumption mode which we`re designating semiocapitalism, emphasizing the main components that work inside: the commodity/sign –its elementary form; the semiotic production –the productive genre that have replaced to material production in the nucleus of this system; and brand and advertising –the fundamental instruments of semiotic production. Through the exposition, the author try to immerse the reader into this economic-ideological system, in order that he or she may appreciate by itself until what level this production-consumption mode implies a rupture with the productive capitalism analyzed by Karl Marx." @default.
• W2034781408 created "2016-06-24" @default.
• W2034781408 creator A5057410792 @default.
• W2034781408 date "2012-01-11" @default.
• W2034781408 modified "2023-10-03" @default.
• W2034781408 title "Semiocapitalismo, marca y publicidad. Una visión de conjunto" @default.
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• W2034781408 doi "https://doi.org/10.5209/rev_pepu.2011.v5.n2.37868" @default.
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