Matches in SemOpenAlex for { <https://semopenalex.org/work/W2034803448> ?p ?o ?g. }
Showing items 1 to 84 of
84
with 100 items per page.
- W2034803448 endingPage "1130" @default.
- W2034803448 startingPage "1121" @default.
- W2034803448 abstract "Abstract Corporate Social Responsibility (CSR) is understood as liabilities a person or organization has towards its social context, including people as well as physical environment, when conducting any activity whose consequences will not only affect the subject who carries it out. However, there has been scarce attention in academia and practice to CSR's influence on brand awareness. To shed light on this issue, this study gives insight on the effect CSR reporting initiatives and effective communication has in consumer's perception and knowledge of a company's brand. To achieve this goal, 16 of Spain's most renowed and well known service companies were considered, including a wide range of service-related sectors: airlines; transportation; tourism and leisure; bank and financial services; insurance; gas, petrol and electric suppliers; retailers and private security. CSR variables were measured by considering i) holding ISO 26,000 certification; ii) whether the firm is privately or state-owned; and iii) global reporting initiative (GRI) report review organism. We also controlled with the variable joining the carbon disclosure project (CDP). Findings prove the positive association between ISO 26,000 with the firm's brand awareness. Notwithstanding this, our results show private ownership firms have a negative impact on brand awareness. Considering public sector can tackle broader topics, influence greater communities and engage a greater number of stakeholders, these findings result consistent. Furthermore, it was shown that reported information being reviewed by organisms other than GRI organism is positively associated with the company's brand awareness in the service sector. This will be our contribution." @default.
- W2034803448 created "2016-06-24" @default.
- W2034803448 creator A5000057405 @default.
- W2034803448 creator A5003215688 @default.
- W2034803448 creator A5064875294 @default.
- W2034803448 date "2012-10-01" @default.
- W2034803448 modified "2023-09-26" @default.
- W2034803448 title "Analyzing Social Responsibility as a Driver of Firm's Brand Awareness" @default.
- W2034803448 cites W1505145891 @default.
- W2034803448 cites W1964140491 @default.
- W2034803448 cites W1965446534 @default.
- W2034803448 cites W1970759779 @default.
- W2034803448 cites W1974802372 @default.
- W2034803448 cites W1977578381 @default.
- W2034803448 cites W1980225821 @default.
- W2034803448 cites W1989516431 @default.
- W2034803448 cites W1995956935 @default.
- W2034803448 cites W1999065979 @default.
- W2034803448 cites W2014531866 @default.
- W2034803448 cites W2033165209 @default.
- W2034803448 cites W2040385358 @default.
- W2034803448 cites W2048062276 @default.
- W2034803448 cites W2059193055 @default.
- W2034803448 cites W2110688461 @default.
- W2034803448 cites W2128342875 @default.
- W2034803448 cites W2132047262 @default.
- W2034803448 cites W2135526934 @default.
- W2034803448 cites W2136908298 @default.
- W2034803448 cites W2153302356 @default.
- W2034803448 cites W2157017706 @default.
- W2034803448 cites W2168512241 @default.
- W2034803448 cites W3123372088 @default.
- W2034803448 cites W3124283817 @default.
- W2034803448 cites W4239506121 @default.
- W2034803448 doi "https://doi.org/10.1016/j.sbspro.2012.09.1093" @default.
- W2034803448 hasPublicationYear "2012" @default.
- W2034803448 type Work @default.
- W2034803448 sameAs 2034803448 @default.
- W2034803448 citedByCount "10" @default.
- W2034803448 countsByYear W20348034482015 @default.
- W2034803448 countsByYear W20348034482017 @default.
- W2034803448 countsByYear W20348034482020 @default.
- W2034803448 countsByYear W20348034482021 @default.
- W2034803448 countsByYear W20348034482022 @default.
- W2034803448 crossrefType "journal-article" @default.
- W2034803448 hasAuthorship W2034803448A5000057405 @default.
- W2034803448 hasAuthorship W2034803448A5003215688 @default.
- W2034803448 hasAuthorship W2034803448A5064875294 @default.
- W2034803448 hasBestOaLocation W20348034481 @default.
- W2034803448 hasConcept C141261163 @default.
- W2034803448 hasConcept C144133560 @default.
- W2034803448 hasConcept C147598955 @default.
- W2034803448 hasConcept C152455256 @default.
- W2034803448 hasConcept C162853370 @default.
- W2034803448 hasConcept C17744445 @default.
- W2034803448 hasConcept C39549134 @default.
- W2034803448 hasConceptScore W2034803448C141261163 @default.
- W2034803448 hasConceptScore W2034803448C144133560 @default.
- W2034803448 hasConceptScore W2034803448C147598955 @default.
- W2034803448 hasConceptScore W2034803448C152455256 @default.
- W2034803448 hasConceptScore W2034803448C162853370 @default.
- W2034803448 hasConceptScore W2034803448C17744445 @default.
- W2034803448 hasConceptScore W2034803448C39549134 @default.
- W2034803448 hasLocation W20348034481 @default.
- W2034803448 hasLocation W20348034482 @default.
- W2034803448 hasOpenAccess W2034803448 @default.
- W2034803448 hasPrimaryLocation W20348034481 @default.
- W2034803448 hasRelatedWork W1594991215 @default.
- W2034803448 hasRelatedWork W2244262280 @default.
- W2034803448 hasRelatedWork W2344317042 @default.
- W2034803448 hasRelatedWork W2849647467 @default.
- W2034803448 hasRelatedWork W2972133079 @default.
- W2034803448 hasRelatedWork W2980842631 @default.
- W2034803448 hasRelatedWork W2981974821 @default.
- W2034803448 hasRelatedWork W2990095054 @default.
- W2034803448 hasRelatedWork W3160770712 @default.
- W2034803448 hasRelatedWork W4244911778 @default.
- W2034803448 hasVolume "58" @default.
- W2034803448 isParatext "false" @default.
- W2034803448 isRetracted "false" @default.
- W2034803448 magId "2034803448" @default.
- W2034803448 workType "article" @default.