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• W2034806559 abstract "Purpose: Life insurance company provides insurance planners various education program to inspire service mind and to enhance its customer satisfaction. The purpose of this study is to analyze the effects of service quality of education on service commitment and to propose the implication for the effective service education. Methods: This study is intended to identify how service quality of education from the planners in life insurance affects service commitment. The research model is tested via a survey of 307 life insurance planners. Results: This study shows that tangibles, assurance, responsiveness, and empathy in the educational service quality significantly influence education satisfaction. It also positively affect customer orientation and service commitment, but it also shows that reliability in the educational service quality has very little effect on customer satisfaction. Conclusion: This study emphasizes the service quality of education on life insurance planner and also suggests practical plan to increase the service quality of education. This study has more focused on the direction in the service quality of education for making the close long-term relationship with customer." @default.
• W2034806559 created "2016-06-24" @default.
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• W2034806559 date "2013-03-31" @default.
• W2034806559 modified "2023-09-24" @default.
• W2034806559 title "The Effects of Service Quality of Education on Service Commitment - Focused on Life Insurance Planners -" @default.
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• W2034806559 doi "https://doi.org/10.7469/jksqm.2013.41.1.079" @default.
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