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- W2034887846 abstract "In a computer-based choice task, the time consumers spent viewing information on brand, price, a claim concerning the option, and quantitative nutrition information on energy, fat, carbohydrate and protein was measured. There was a highly significant interaction involving the order in which information appeared on the screen, with information at the top receiving more attention. In the condition where commercial information was given more prominence, the time was longest for brand but with little attention paid to claim. The number of times participants viewed the types of information yielded a similar result. When asked their reasons for making the choices, overwhelmingly the consumers reported that the claim was the most important determinant, whereas brand was relatively unimportant. The results are interpreted in terms of claim being an easily processed attribute, by comparison with the numerical nutrition information, while brand may serve as an identifier for the option and therefore have relatively high processing time." @default.
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- W2034887846 date "1994-06-01" @default.
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- W2034887846 title "Consumer acquisition of commercial and nutrition information in food choice" @default.
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