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• W2034996818 startingPage "474" @default.
• W2034996818 abstract "Hong Kong is often portrayed as a society where conspicuous consumption rules. We wanted to find out whether this peculiar consumer behavior would still be transparent among Hong Kong people who have emigrated to Canada. Through a survey, we tested the subjects’ propensity towards conspicuous consumption (as measured by two established scales) and attempted to find relationships between the dependent variables and a person’s ethnic identification as well as the strength of the person’s ethnic social ties. We failed to find support for the proposition that conspicuous consumption is related to a person’s ethnicity. Offers explanations and directions for future research, and also serves as a warning to the marketer that blindly accepting stereotypes could be erroneous in a practical as well as moral sense." @default.
• W2034996818 created "2016-06-24" @default.
• W2034996818 creator A5006814256 @default.
• W2034996818 creator A5028356185 @default.
• W2034996818 date "2001-11-01" @default.
• W2034996818 modified "2023-10-16" @default.
• W2034996818 title "When conspicuous consumption becomes inconspicuous: the case of the migrant Hong Kong consumers" @default.
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• W2034996818 doi "https://doi.org/10.1108/07363760110404378" @default.
• W2034996818 hasPublicationYear "2001" @default.
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