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- W2035271194 abstract "The aim of the research is to determine whether SERVPERF method used to assess the quality of various services is an appropriate method for analyzing the quality of services provided by the water parks. Among the publications as sources of knowledge in this subject area are the following: Service Marketing and Management [Gilmore, 2003], Measuring Service Quality: SERVQUAL vs. SERVPERF Scales [Jain and Gupta 2004], Application of SERVPERV to assess customer satisfaction [Kucińska and Kołosowski, 2009], Models and methods for measuring the service quality [Stoma, 2012]. Finding the right method that will be used to assess the quality of recreation services is important because it will allow the smooth conduct of such research, and consequently give opportunities to improve the quality of those services, especially now, when we notice a sharp increase in their number, as well as expanding their circle of interested consumers." @default.
- W2035271194 created "2016-06-24" @default.
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- W2035271194 date "2014-12-01" @default.
- W2035271194 modified "2023-09-24" @default.
- W2035271194 title "Zastosowanie metody SERVPERF w ocenie jakości usług rekreacyjnych ze szczególnym uwzględnieniem usług świadczonych przez parki wodne" @default.
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- W2035271194 doi "https://doi.org/10.12775/aunc_zarz.2014.004" @default.
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