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- W2035853813 abstract "Journal of Consumer AffairsVolume 11, Issue 1 p. 128-134 Advertiser Supplied Message Research: Extending the Advertising Substantiation Program HERBERT J. ROTFELD, HERBERT J. ROTFELD Herbert J. Rotfeld is Assistant Professor of Journalism and Radio-Television, Murray State University, Murray, Kentucky.Search for more papers by this authorLEONARD N. REID, LEONARD N. REID Leonard N. Reid is Assistant Professor of Advertising, Michigan State University. The authors wish to thank Dr. Kim B. Rotzoll for his helpful comments and assistance.Search for more papers by this author HERBERT J. ROTFELD, HERBERT J. ROTFELD Herbert J. Rotfeld is Assistant Professor of Journalism and Radio-Television, Murray State University, Murray, Kentucky.Search for more papers by this authorLEONARD N. REID, LEONARD N. REID Leonard N. Reid is Assistant Professor of Advertising, Michigan State University. The authors wish to thank Dr. Kim B. Rotzoll for his helpful comments and assistance.Search for more papers by this author First published: Summer 1977 https://doi.org/10.1111/j.1745-6606.1977.tb00602.xAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Volume11, Issue1Summer 1977Pages 128-134 RelatedInformation" @default.
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- W2035853813 title "Advertiser Supplied Message Research: Extending the Advertising Substantiation Program" @default.
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