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- W2036502783 abstract "Abstract This paper examines Ten Thousand Villages (a not‐for‐profit organization with retail operations in US and Canada that pays Third World artisans fair market value for their works) in terms of its retailing and customer relationship management (CRM) strategies. The authors present an analysis of one Ten Thousand Villages retail store to assess if and how CRM might be successfully implemented. The analysis considers the use of a volunteer retail sales force and how volunteers might successfully interface with customers. Copyright © 2006 John Wiley & Sons, Ltd." @default.
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- W2036502783 date "2006-11-01" @default.
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- W2036502783 title "Creating effective customer relationships in not-for-profit retailing: the Ten Thousand Villages example" @default.
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- W2036502783 doi "https://doi.org/10.1002/nvsm.277" @default.
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