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• W2036698654 abstract "This article examines the development of Shanghai’s household-chemical industry, which produced and sold soap, toothpowder, and toothpaste, and other personal hygiene items, and discusses how the ideas of health and hygiene became an integral part of the city’s commercial culture in the early twentieth century. Through various commercial strategies, Shanghai’s businessmen promoted their commodities and hygiene practices simultaneously. They also actively participated in mass movements organized by the Nationalist state, since such movements provided a marketing opportunity for them. This article argues that precisely because they were doing business, Shanghai’s small entrepreneurs successfully connected personal hygiene, national strength, and the act of buying." @default.
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• W2036698654 date "2012-10-01" @default.
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• W2036698654 title "“HEALTHFUL GOODS”: HEALTH, HYGIENE, AND COMMERCIAL CULTURE IN EARLY TWENTIETH-CENTURY SHANGHAI" @default.
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• W2036698654 doi "https://doi.org/10.1179/1521538512z.0000000009" @default.
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