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• W2037437772 abstract "Having no established precedent for this work in our organization, it was necessary to first cast about and gather information relative to what other organizations were doing along this line. We found much to support the reason for and value of the work of our Committee. The Committee decided to devote itself (1) to publicity, and (2) to educational work. We, the members of the Committee, proposed to limit our publicity work entirely to the dissemination of material to the other medical organizations of the United States and Canada, and through these organizations to reach the individual physicians. Our work under this heading includes: (1) The preparation of an outline covering the functions of the local publicity committee at the place where our Annual Meeting was to be held—in this case, Toronto, Ontario. A copy of this outline is attached as a separate memorandum to this report. (2) Each counselor of the Society was requested to see that an announcement carrying full publicity was run in every medical periodical in his district. The counselors all co-operated very well in this movement; copies of letters from various counselors are attached separately to this report. (3) Announcements covering our meeting were sent to the Journal of the American Medical Association, The Illinois Medical Journal, and the Bulletin of the Chicago Medical Society. (4) Letters were written to the local publicity committee, Toronto, informing its members of the work of the National Publicity Committee and offering to co-operate with the local publicity committee in every way. The above includes the work of the publicity activities of our Committee. It was decided early in the work that it would be useless to attempt to carry out newspaper and press releases of our work without a contact established through a publicity man, who would work as a paid man, representing the Educational Committee of the Society. We engaged the services of a publicity man, Mr. Dick Smith, located in Chicago, Illinois. Mr. Smith devotes his entire time to publicity work for various enterprises and organizations. He has worked in co-operation with representatives of the Associated Press and United News Service, together with the editors of the various local daily papers, and altogether they have given us a perfect machinery through which our educational material could be disseminated through all channels of the press in the United States and Canada. We also have perfect machinery for the dissemination of our educational material through the periodicals and journals of the United States and Canada. While we have a perfect machine for dissemination of our educational material, the output of our machine will depend upon the amount of material we may be able to collect from the membership. The Committee feels that the membership is capable of supplying such educational material." @default.
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• W2037437772 date "1930-02-01" @default.
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• W2037437772 title "Report of the Publicity and Educational Committee of the Radiological Society of North America for the Year 1929" @default.
• W2037437772 doi "https://doi.org/10.1148/14.2.160" @default.
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