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- W2037480980 abstract "Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results of this exercise indicate a high level of student engagement and interest in additional exposure to sales/sourcing technologies." @default.
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- W2037480980 date "2011-04-01" @default.
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- W2037480980 title "Electronic Reverse Auctions: Integrating an E-Sourcing Tool into a Sales and Purchasing Cross-Course Negotiation Project" @default.
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- W2037480980 doi "https://doi.org/10.2753/mer1052-8008210105" @default.
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