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• W2037650716 abstract "Purpose – The purposes of this research are to understand the complex communication environment of South Africa, to determine to which extent previously identified communication models can be applied to this burgeoning field and to propose a new model of communication: an integrated marketing communications model." @default.
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• W2037650716 date "2012-11-09" @default.
• W2037650716 modified "2023-09-25" @default.
• W2037650716 title "Toward an integrated model of communication: the case of South Africa" @default.
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• W2037650716 doi "https://doi.org/10.1108/13632541211279003" @default.
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