Matches in SemOpenAlex for { <https://semopenalex.org/work/W2039132004> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W2039132004 endingPage "210" @default.
- W2039132004 startingPage "195" @default.
- W2039132004 abstract "Within a communication framework, Adaptation Level Theory could help explain the cognitive process that consumers use to develop perceived-quality. The theory provided the framework for an advertising experiment that examined the effects of established brand prices in a rival advertisement, new brand prices and source credibility on perceived-quality of the new brand. The participants in the experiment were 120 college juniors and seniors. Results suggest that when the credibility of the source communicating the new brand price was high, established brand prices have an effect on perceived quality of the new brand. Conversely, when the source communicating the new brand price is low, established brand prices have little impact on perceived-quality of the new brand. These results occured even when the price of the new brand had no effect on perceived-quality. Results also suggest an interaction from the new brand price, the established brand price, and source credibility on purchase intentions toward the new brand." @default.
- W2039132004 created "2016-06-24" @default.
- W2039132004 creator A5018986974 @default.
- W2039132004 creator A5031173451 @default.
- W2039132004 date "1991-05-01" @default.
- W2039132004 modified "2023-09-26" @default.
- W2039132004 title "Effects of price advertisements on perceived quality and purchase intentions" @default.
- W2039132004 cites W1581370716 @default.
- W2039132004 cites W1963858955 @default.
- W2039132004 cites W1977692373 @default.
- W2039132004 cites W1987595265 @default.
- W2039132004 cites W1991887271 @default.
- W2039132004 cites W1996178643 @default.
- W2039132004 cites W2000299494 @default.
- W2039132004 cites W2005245679 @default.
- W2039132004 cites W2006795264 @default.
- W2039132004 cites W2011729758 @default.
- W2039132004 cites W2015868430 @default.
- W2039132004 cites W2038299887 @default.
- W2039132004 cites W2045976239 @default.
- W2039132004 cites W2046752514 @default.
- W2039132004 cites W2077428897 @default.
- W2039132004 cites W2085876304 @default.
- W2039132004 cites W2120061261 @default.
- W2039132004 cites W2134652466 @default.
- W2039132004 cites W2170441611 @default.
- W2039132004 cites W2315168766 @default.
- W2039132004 cites W2325520090 @default.
- W2039132004 cites W4241099517 @default.
- W2039132004 cites W4251411499 @default.
- W2039132004 cites W4254237059 @default.
- W2039132004 doi "https://doi.org/10.1016/0148-2963(91)90001-e" @default.
- W2039132004 hasPublicationYear "1991" @default.
- W2039132004 type Work @default.
- W2039132004 sameAs 2039132004 @default.
- W2039132004 citedByCount "20" @default.
- W2039132004 countsByYear W20391320042012 @default.
- W2039132004 countsByYear W20391320042013 @default.
- W2039132004 countsByYear W20391320042014 @default.
- W2039132004 countsByYear W20391320042015 @default.
- W2039132004 countsByYear W20391320042016 @default.
- W2039132004 countsByYear W20391320042019 @default.
- W2039132004 countsByYear W20391320042021 @default.
- W2039132004 countsByYear W20391320042022 @default.
- W2039132004 countsByYear W20391320042023 @default.
- W2039132004 crossrefType "journal-article" @default.
- W2039132004 hasAuthorship W2039132004A5018986974 @default.
- W2039132004 hasAuthorship W2039132004A5031173451 @default.
- W2039132004 hasConcept C111472728 @default.
- W2039132004 hasConcept C112698675 @default.
- W2039132004 hasConcept C138885662 @default.
- W2039132004 hasConcept C144133560 @default.
- W2039132004 hasConcept C152455256 @default.
- W2039132004 hasConcept C162853370 @default.
- W2039132004 hasConcept C17744445 @default.
- W2039132004 hasConcept C199539241 @default.
- W2039132004 hasConcept C205971072 @default.
- W2039132004 hasConcept C2776620684 @default.
- W2039132004 hasConcept C2779530757 @default.
- W2039132004 hasConcept C2780224610 @default.
- W2039132004 hasConcept C57375061 @default.
- W2039132004 hasConcept C71508700 @default.
- W2039132004 hasConceptScore W2039132004C111472728 @default.
- W2039132004 hasConceptScore W2039132004C112698675 @default.
- W2039132004 hasConceptScore W2039132004C138885662 @default.
- W2039132004 hasConceptScore W2039132004C144133560 @default.
- W2039132004 hasConceptScore W2039132004C152455256 @default.
- W2039132004 hasConceptScore W2039132004C162853370 @default.
- W2039132004 hasConceptScore W2039132004C17744445 @default.
- W2039132004 hasConceptScore W2039132004C199539241 @default.
- W2039132004 hasConceptScore W2039132004C205971072 @default.
- W2039132004 hasConceptScore W2039132004C2776620684 @default.
- W2039132004 hasConceptScore W2039132004C2779530757 @default.
- W2039132004 hasConceptScore W2039132004C2780224610 @default.
- W2039132004 hasConceptScore W2039132004C57375061 @default.
- W2039132004 hasConceptScore W2039132004C71508700 @default.
- W2039132004 hasIssue "3" @default.
- W2039132004 hasLocation W20391320041 @default.
- W2039132004 hasOpenAccess W2039132004 @default.
- W2039132004 hasPrimaryLocation W20391320041 @default.
- W2039132004 hasRelatedWork W2139619160 @default.
- W2039132004 hasRelatedWork W2259255084 @default.
- W2039132004 hasRelatedWork W2348796232 @default.
- W2039132004 hasRelatedWork W2379746538 @default.
- W2039132004 hasRelatedWork W2528239294 @default.
- W2039132004 hasRelatedWork W2787127883 @default.
- W2039132004 hasRelatedWork W2942667411 @default.
- W2039132004 hasRelatedWork W3029013141 @default.
- W2039132004 hasRelatedWork W3157365306 @default.
- W2039132004 hasRelatedWork W4283376489 @default.
- W2039132004 hasVolume "22" @default.
- W2039132004 isParatext "false" @default.
- W2039132004 isRetracted "false" @default.
- W2039132004 magId "2039132004" @default.
- W2039132004 workType "article" @default.