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• W2039730657 abstract "Firms in transition economies face a common adaptation problem of having to compete within increasingly marketized environments. This creates a need for managers to learn skills associated with marketing, such as those pertaining to the development of new and better products. Although distance is usually a barrier to learning, we propose that in exchange situations involving transition economy firms, the benefits of long-distance trade may outweigh the costs of knowledge acquisition. We find support for this proposition in this study by establishing a link between the export intensity of Chinese exporters and their acquisition of marketing know-how. We also find evidence that the marketing knowledge of transition economy firms has a positive effect on overall performance." @default.
• W2039730657 created "2016-06-24" @default.
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• W2039730657 date "2011-05-01" @default.
• W2039730657 modified "2023-09-25" @default.
• W2039730657 title "Export intensity and marketing in transition economies: Evidence from China" @default.
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• W2039730657 doi "https://doi.org/10.1016/j.indmarman.2010.10.003" @default.
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