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- W2039933105 abstract "Tourism becomes increasingly an industry where interorganizational relationships can provide a global competitive advantage (Porter, 1990). Collaborative relationships are in focus for three decades now, yet interorganizational literature findings have been criticized (Bell, Den Ouden, & Ziggers, 2006), Journal of Management, 43, 1607–1619 and labelled to be on the “bring of irrelevance”. For theoretical and managerial reasons, networking the tourism industry calls for further scrutiny. Franchising offers a governance structure recognized for combining a valid business format and economies of scale provided by the franchisor with small entrepreneurs, who bring knowledge of local market and personal commitment to the joint action. Through a thorough interorganizational dynamics and franchising literature review, this study suggests that network governance mode holds promise of improving regional tourism industry performance." @default.
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- W2039933105 date "2012-04-01" @default.
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- W2039933105 title "Business format franchise in regional tourism development" @default.
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- W2039933105 doi "https://doi.org/10.1080/13032917.2011.653635" @default.
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