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- W2040089726 abstract "We propose a framework for mobile advertising covering Value-Added Services where an ad-database is maintained on the device and both selection and display are dictated by the device. Advantages over existing mobile marketing are that ads are more timely, viable on a variety of use cases, can be both location-sensitive and personalized with minimal privacy concerns, and provide an obvious means for subsidizing users' service costs. We construct a suitable selection algorithm and evaluate its execution, accuracy and scalability. We show that ad-serving can be done under the processing constraints imposed by mobiles, which may lead to improvements in mobile marketing effectiveness." @default.
- W2040089726 created "2016-06-24" @default.
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- W2040089726 date "2009-11-02" @default.
- W2040089726 modified "2023-09-27" @default.
- W2040089726 title "Framework for timely and accurate ads on mobile devices" @default.
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- W2040089726 doi "https://doi.org/10.1145/1645953.1646089" @default.
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