Matches in SemOpenAlex for { <https://semopenalex.org/work/W2040093581> ?p ?o ?g. }
Showing items 1 to 100 of
100
with 100 items per page.
- W2040093581 endingPage "685" @default.
- W2040093581 startingPage "665" @default.
- W2040093581 abstract "Although very much in vogue in both academic discourse and practitioner rhetoric, presents a case for a need to be concerned over the use of the “R” (relational) word in marketing. But even this needs to be implemented with caution and sensitivity as evidence on how consumers react to the approach shows. In an era of self service and disintermediation, marketers are increasingly turning to customer data instead of the tacit understanding of customers they used to possess when interaction was on a more personal basis. There are, however, concerns over the nature of the data collected and the way in which it is used, that lead to a proposition that relationship marketing can be an oxymoron. Also, however, suggests a number of compromise solutions in an era in which marketers are unlikely to abandon the paradigm. If marketing reverted to earlier paradigms rather than promising cynical consumers a “relationship”, perhaps all parties might actually start to gain more trust in each other. Personal rather than relational interaction would indeed be more pragmatic." @default.
- W2040093581 created "2016-06-24" @default.
- W2040093581 creator A5089983912 @default.
- W2040093581 date "2003-12-01" @default.
- W2040093581 modified "2023-10-16" @default.
- W2040093581 title "The relational oxymoron and personalisation pragmatism" @default.
- W2040093581 cites W1564684139 @default.
- W2040093581 cites W1967396373 @default.
- W2040093581 cites W1975641711 @default.
- W2040093581 cites W1980357042 @default.
- W2040093581 cites W1980448050 @default.
- W2040093581 cites W2015546989 @default.
- W2040093581 cites W2026786006 @default.
- W2040093581 cites W2033618180 @default.
- W2040093581 cites W2047073184 @default.
- W2040093581 cites W2088899531 @default.
- W2040093581 cites W2089606176 @default.
- W2040093581 cites W2092419939 @default.
- W2040093581 cites W2123918043 @default.
- W2040093581 cites W2128137639 @default.
- W2040093581 cites W2256749579 @default.
- W2040093581 cites W2300157791 @default.
- W2040093581 cites W2331165935 @default.
- W2040093581 cites W2332992541 @default.
- W2040093581 cites W2900920418 @default.
- W2040093581 doi "https://doi.org/10.1108/07363760310506193" @default.
- W2040093581 hasPublicationYear "2003" @default.
- W2040093581 type Work @default.
- W2040093581 sameAs 2040093581 @default.
- W2040093581 citedByCount "14" @default.
- W2040093581 countsByYear W20400935812014 @default.
- W2040093581 countsByYear W20400935812015 @default.
- W2040093581 countsByYear W20400935812016 @default.
- W2040093581 countsByYear W20400935812022 @default.
- W2040093581 countsByYear W20400935812023 @default.
- W2040093581 crossrefType "journal-article" @default.
- W2040093581 hasAuthorship W2040093581A5089983912 @default.
- W2040093581 hasConcept C10138342 @default.
- W2040093581 hasConcept C111472728 @default.
- W2040093581 hasConcept C112698675 @default.
- W2040093581 hasConcept C125706105 @default.
- W2040093581 hasConcept C1370556 @default.
- W2040093581 hasConcept C138885662 @default.
- W2040093581 hasConcept C144024400 @default.
- W2040093581 hasConcept C144133560 @default.
- W2040093581 hasConcept C162853370 @default.
- W2040093581 hasConcept C17744445 @default.
- W2040093581 hasConcept C183003079 @default.
- W2040093581 hasConcept C192975520 @default.
- W2040093581 hasConcept C2777152325 @default.
- W2040093581 hasConcept C36289849 @default.
- W2040093581 hasConcept C39549134 @default.
- W2040093581 hasConcept C41895202 @default.
- W2040093581 hasConcept C46355384 @default.
- W2040093581 hasConcept C536005652 @default.
- W2040093581 hasConcept C54649085 @default.
- W2040093581 hasConcept C8786535 @default.
- W2040093581 hasConcept C98825075 @default.
- W2040093581 hasConceptScore W2040093581C10138342 @default.
- W2040093581 hasConceptScore W2040093581C111472728 @default.
- W2040093581 hasConceptScore W2040093581C112698675 @default.
- W2040093581 hasConceptScore W2040093581C125706105 @default.
- W2040093581 hasConceptScore W2040093581C1370556 @default.
- W2040093581 hasConceptScore W2040093581C138885662 @default.
- W2040093581 hasConceptScore W2040093581C144024400 @default.
- W2040093581 hasConceptScore W2040093581C144133560 @default.
- W2040093581 hasConceptScore W2040093581C162853370 @default.
- W2040093581 hasConceptScore W2040093581C17744445 @default.
- W2040093581 hasConceptScore W2040093581C183003079 @default.
- W2040093581 hasConceptScore W2040093581C192975520 @default.
- W2040093581 hasConceptScore W2040093581C2777152325 @default.
- W2040093581 hasConceptScore W2040093581C36289849 @default.
- W2040093581 hasConceptScore W2040093581C39549134 @default.
- W2040093581 hasConceptScore W2040093581C41895202 @default.
- W2040093581 hasConceptScore W2040093581C46355384 @default.
- W2040093581 hasConceptScore W2040093581C536005652 @default.
- W2040093581 hasConceptScore W2040093581C54649085 @default.
- W2040093581 hasConceptScore W2040093581C8786535 @default.
- W2040093581 hasConceptScore W2040093581C98825075 @default.
- W2040093581 hasIssue "7" @default.
- W2040093581 hasLocation W20400935811 @default.
- W2040093581 hasOpenAccess W2040093581 @default.
- W2040093581 hasPrimaryLocation W20400935811 @default.
- W2040093581 hasRelatedWork W1773519534 @default.
- W2040093581 hasRelatedWork W2039336362 @default.
- W2040093581 hasRelatedWork W2061826742 @default.
- W2040093581 hasRelatedWork W2099812626 @default.
- W2040093581 hasRelatedWork W2621542165 @default.
- W2040093581 hasRelatedWork W3032916039 @default.
- W2040093581 hasRelatedWork W3081611622 @default.
- W2040093581 hasRelatedWork W3113964735 @default.
- W2040093581 hasRelatedWork W4238896073 @default.
- W2040093581 hasRelatedWork W4240052287 @default.
- W2040093581 hasVolume "20" @default.
- W2040093581 isParatext "false" @default.
- W2040093581 isRetracted "false" @default.
- W2040093581 magId "2040093581" @default.
- W2040093581 workType "article" @default.