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• W2040097470 abstract "You’ve swept the floor and the house is clean; a small toddler crawls across your handiwork and you see howmuch you’ve missed. The toddler scours the environment for small pieces of dirt and other unsavoury bits and eats them. This is terrible, the child must be stopped, they are at risk from all sorts of terrible diseases. It is time to clean again then bring out the bleach and the disinfectants and scrub, scrub, scrub. After, all ‘‘Cleanliness is next to Godliness.’’ That ancient proverb often attributed to the ancient Hebrews but commonly found in more recent writings. Francis Bacon wrote: ‘‘Cleanness of body was ever deemed to proceed from a due reverence to God.’’ John Wesley, nearly two centuries later in one of his sermons indicated that the proverb was already well known in the form we use today. Saying: ‘‘Slovenliness is no part of religion. Cleanliness is indeed next to Godliness.’’ With such precedents who dare ignore it. It is true that if cleanliness really was an aspect of piety, it also had some very practical advantages. Many writers have noted the innumerable benefits of cleanliness. Writing about how pleasant it is to see the results of cleaning and how little it costs. One loses the dirt and the germs with their threat of diseases and all for the price of some soap and water. Surely cleanliness is the best precaution one can take to safeguard one’s health. The lesson was learnt the hard way in the hospitals. In May 1847 Ignaz Semmelweis told his staff to ‘‘wash their hands between examining patients, most particularly when moving from examination of the dead to examination of the living’’ [1]. More recently we are repeatedly told of the threat of MRSA and other recalcitrant bacteria waiting to kill us if we go near a hospital – and all because the hospital forgot the advice of Ignaz Semmelweis. We should not make the same mistake in our homes. Is it really as bad as that? Outside the hospital it should be a different matter. Fit people with sound immune systems should be able to shrug off the bacterial horde against which we need eternal vigilance. We shouldn’t find ourselves in the sorry state of the Golgafrinchams, who, having sent all the telephone sanitizers away with the rest of the ‘‘useless’’ Golgafrinchans, lost everything when the rest of the society died off from an infectious disease contracted from an unsanitized telephone [2]. That said, domestic cleanliness down to the microbial level is a subject fraught with angst for the careful housewife. The home should be safe not dangerous, there should be no duality in its role. Concerns about cleanliness may be increased by the blandishments of cleaning products manufacturers who claim that their products will allow us to achieve and maintain a safe domestic environment. To that end we have to accept the discursive character of that advertising. The aim of advertisers is to present the dangers in a home and explain how safety may be achieved through using one product rather than another. In reality, competition and the need for product innovation creates more anxiety through the plethora of choice and may introduce more dangers rather than reduce them, something discussed by Ger and Yenicioglu [3] in their paper on the connections between contemporary consumer culture, cleanliness, and safety in the home. But how clean is clean? Have we become so obsessed with washing and disinfecting that we have lost our sense" @default.
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• W2040097470 date "2008-04-01" @default.
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• W2040097470 title "The New Broom May Sweep too Clean" @default.
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• W2040097470 doi "https://doi.org/10.1177/1420326x08089910" @default.
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