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- W2040252017 abstract "Viewing motivations, program preferences, and demographics were examined regarding their importance in determining subscriptions to cable and pay cable. The sample (N = 1,199) represented three ethnic groups: Whites, African Americans, and Hispanics. Cable/pay cable subscribers reported higher satisfaction when watching TV. African Americans and Hispanics were most likely to subscribe to pay channels. Pay subscribers were likely to own a videocassette recorder, have higher income, and watch TV more for entertainment and diversionary reasons." @default.
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- W2040252017 title "Marketing Cable and Pay Cable Services: Impact of Ethnicity, Viewing Motivations, and Program Types" @default.
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- W2040252017 doi "https://doi.org/10.1207/s15327736me0703_4" @default.
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