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- W2040312897 abstract "This study aims to investigate the influence of benchmarking on the outcomes of customer satisfaction, loyaltywithin the Jordanian banks.The study population consists of employees working in them. A simple random sampling technique was used toselect the respondents surveyed for this study with a total of 188 questionnaires administered to the chosenrespondents.Statistical tools were used to test the hypothesis. The findings of this study indicate that there is a significantpositive influence of benchmarking (Measurement, Comparison, Learning, and Adaptation) on customersatisfaction, the study also shows that customer satisfaction has a significant influence on customer loyaltywithin these banks." @default.
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- W2040312897 date "2012-04-15" @default.
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- W2040312897 title "A Study of Benchmarking Influence on Customer Satisfaction" @default.
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- W2040312897 doi "https://doi.org/10.5539/ijbm.v7n8p108" @default.
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