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- W2040324257 abstract "ABSTRACTThe pharmaceutical industry has many successes in its handling of the classic “4 P's.” With respect to “product,” the pharmaceutical research and manufacturing companies have long realized the importance of the marketing concept, focusing on the unmet needs of society. While the contributions by the pharmaceutical industry to society are undeniable with respect to the discovery of new drug substances, the industry has engaged in a variety of other activities, each designed to improve its product for the ultimate consumer. Efforts by the pharmaceutical industry have significantly contributed to the fundamental change in how health care, regardless of the presence of medication, is evaluated. One definite contribution to marketing systems is the distribution system that operates within this industry. Products are available to essentially any patient anywhere within the reaches of the system within 24 hours and with maximum efficiency. Many examples exist of patient support programs that are sponsore..." @default.
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- W2040324257 date "2002-01-01" @default.
- W2040324257 modified "2023-10-05" @default.
- W2040324257 title "Contributions from Improvements in Marketing System Activities by the Pharmaceutical Industry" @default.
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- W2040324257 doi "https://doi.org/10.3109/j058v14n03_09" @default.
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