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• W2040331626 abstract "Purpose – The purpose of this paper is to examine the level of perceived risk and implementation of risk‐reduction strategies (RRS) regarding the consumer wine purchase decision in the fine dining restaurant environment. The study seeks to evaluate the effectiveness of elements within the control, or influence of the restaurant (staff, reputation, previous visitation and previous consumption) on reducing the perceived risk of consumers." @default.
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• W2040331626 date "2009-06-05" @default.
• W2040331626 modified "2023-10-14" @default.
• W2040331626 title "The role of perceived risk in wine purchase decisions in restaurants" @default.
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• W2040331626 doi "https://doi.org/10.1108/17511060910967962" @default.
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