Matches in SemOpenAlex for { <https://semopenalex.org/work/W2040608980> ?p ?o ?g. }
Showing items 1 to 90 of
90
with 100 items per page.
- W2040608980 endingPage "48" @default.
- W2040608980 startingPage "29" @default.
- W2040608980 abstract "Based on the analysis of the strategic marketing approaches implemented by four firms selling projects and systems under the rule of competitive tendering, this article advocates that their marketing approaches depart both from mere reactive behaviours and from rigid strategic planning guidelines to projects opportunities. The strategic approach used by these firms can be conceptualized in a ten-stage process divided into two major phases: a general approach independent of a given project opportunity, and a project-specific approach. The general approach can be seen as an anticipatory process both at the technical and cognitive levels leading to the definition, by the supplier firm, of an overall core offering and to the establishment of a portfolio of project opportunities. The project specific approach can be seen as an adaptation process in which the supplier adjusts his/her overall offering according to project specificities." @default.
- W2040608980 created "2016-06-24" @default.
- W2040608980 creator A5045518005 @default.
- W2040608980 creator A5066152368 @default.
- W2040608980 creator A5090858492 @default.
- W2040608980 date "1994-03-01" @default.
- W2040608980 modified "2023-10-10" @default.
- W2040608980 title "From competitive tendering to strategic marketing: an inductive approach for theory-building" @default.
- W2040608980 cites W1498231484 @default.
- W2040608980 cites W1967202604 @default.
- W2040608980 cites W1969696541 @default.
- W2040608980 cites W1993350703 @default.
- W2040608980 cites W1996059848 @default.
- W2040608980 cites W2018863071 @default.
- W2040608980 cites W2027616687 @default.
- W2040608980 cites W2042799906 @default.
- W2040608980 cites W2048355721 @default.
- W2040608980 cites W2064969960 @default.
- W2040608980 cites W2085450349 @default.
- W2040608980 cites W2146405903 @default.
- W2040608980 cites W4245458463 @default.
- W2040608980 doi "https://doi.org/10.1080/09652549400000002" @default.
- W2040608980 hasPublicationYear "1994" @default.
- W2040608980 type Work @default.
- W2040608980 sameAs 2040608980 @default.
- W2040608980 citedByCount "49" @default.
- W2040608980 countsByYear W20406089802012 @default.
- W2040608980 countsByYear W20406089802013 @default.
- W2040608980 countsByYear W20406089802014 @default.
- W2040608980 countsByYear W20406089802015 @default.
- W2040608980 countsByYear W20406089802019 @default.
- W2040608980 countsByYear W20406089802020 @default.
- W2040608980 countsByYear W20406089802021 @default.
- W2040608980 countsByYear W20406089802022 @default.
- W2040608980 crossrefType "journal-article" @default.
- W2040608980 hasAuthorship W2040608980A5045518005 @default.
- W2040608980 hasAuthorship W2040608980A5066152368 @default.
- W2040608980 hasAuthorship W2040608980A5090858492 @default.
- W2040608980 hasConcept C10138342 @default.
- W2040608980 hasConcept C111919701 @default.
- W2040608980 hasConcept C144133560 @default.
- W2040608980 hasConcept C162853370 @default.
- W2040608980 hasConcept C195094911 @default.
- W2040608980 hasConcept C201650216 @default.
- W2040608980 hasConcept C2164484 @default.
- W2040608980 hasConcept C2780821815 @default.
- W2040608980 hasConcept C2992357572 @default.
- W2040608980 hasConcept C40700 @default.
- W2040608980 hasConcept C41008148 @default.
- W2040608980 hasConcept C48243021 @default.
- W2040608980 hasConcept C76155785 @default.
- W2040608980 hasConcept C93032411 @default.
- W2040608980 hasConcept C98045186 @default.
- W2040608980 hasConceptScore W2040608980C10138342 @default.
- W2040608980 hasConceptScore W2040608980C111919701 @default.
- W2040608980 hasConceptScore W2040608980C144133560 @default.
- W2040608980 hasConceptScore W2040608980C162853370 @default.
- W2040608980 hasConceptScore W2040608980C195094911 @default.
- W2040608980 hasConceptScore W2040608980C201650216 @default.
- W2040608980 hasConceptScore W2040608980C2164484 @default.
- W2040608980 hasConceptScore W2040608980C2780821815 @default.
- W2040608980 hasConceptScore W2040608980C2992357572 @default.
- W2040608980 hasConceptScore W2040608980C40700 @default.
- W2040608980 hasConceptScore W2040608980C41008148 @default.
- W2040608980 hasConceptScore W2040608980C48243021 @default.
- W2040608980 hasConceptScore W2040608980C76155785 @default.
- W2040608980 hasConceptScore W2040608980C93032411 @default.
- W2040608980 hasConceptScore W2040608980C98045186 @default.
- W2040608980 hasIssue "1" @default.
- W2040608980 hasLocation W20406089801 @default.
- W2040608980 hasLocation W20406089802 @default.
- W2040608980 hasOpenAccess W2040608980 @default.
- W2040608980 hasPrimaryLocation W20406089801 @default.
- W2040608980 hasRelatedWork W1498753468 @default.
- W2040608980 hasRelatedWork W1511709894 @default.
- W2040608980 hasRelatedWork W169697470 @default.
- W2040608980 hasRelatedWork W2058032229 @default.
- W2040608980 hasRelatedWork W2095449267 @default.
- W2040608980 hasRelatedWork W2600851147 @default.
- W2040608980 hasRelatedWork W2938330672 @default.
- W2040608980 hasRelatedWork W3095924323 @default.
- W2040608980 hasRelatedWork W3118704132 @default.
- W2040608980 hasRelatedWork W941888260 @default.
- W2040608980 hasVolume "2" @default.
- W2040608980 isParatext "false" @default.
- W2040608980 isRetracted "false" @default.
- W2040608980 magId "2040608980" @default.
- W2040608980 workType "article" @default.