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- W2040647430 abstract "With the increasing development of online shopping, enterprises pay more attention to e-commerce. This study, from the perspective of online consumer lifestyle, we established online consumer lifestyle models, clustered online consumers into 4 groups called reasonable savers, traditional life group, brand- guided group and free casual group. From the results, we know that different factors have the different degrees of the influence on different consumer groups. The main factors that impact consumers most is reputation factors, followed by marketing factors, and design factors." @default.
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- W2040647430 date "2014-04-01" @default.
- W2040647430 modified "2023-09-27" @default.
- W2040647430 title "Research on the Influencing Factors of Cookware Buy Online Based on the Consumer Lifestyles" @default.
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- W2040647430 doi "https://doi.org/10.4028/www.scientific.net/amr.905.773" @default.
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