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• W2040648103 abstract "The adoption of e-commerce significantly involves a consumer to make judgements in an environment of critical conflicting forces, namely security, privacy, trust and risk concerns. This study focuses on the consumers’ trust to adopt e-commerce, which comprises purchasing products and services from web vendors, thus utilising the model of business-to-consumer e-commerce. The results of this study show that perceived privacy is still to be the slight concern for online consumers’ trust in dealing with e-commerce transactions; though no significant relationship exists between consumers’ perceived security and their trust. Trustworthiness of web vendors does not have an impact on the consumers’ confidence to trust in e-commerce transactions. The online consumers’ perceived risk is reduced by offering economic incentives (providing lower cost and higher quality) in dealing with e-commerce. The findings provide descriptive, reliability, factors loading, correlations as well as regression analyses for online con..." @default.
• W2040648103 created "2016-06-24" @default.
• W2040648103 creator A5029887465 @default.
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• W2040648103 date "2012-01-01" @default.
• W2040648103 modified "2023-09-27" @default.
• W2040648103 title "The factors associating consumers' trust in e-commerce transactions: Malaysian consumers' perspectives" @default.
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• W2040648103 doi "https://doi.org/10.1504/ijbir.2012.045639" @default.
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