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• W2040697881 abstract "This paper develops a model relating innovation success to the level of interfunctional conflict and conflict resolution methods. The model suggests a concave relationship between performance and the level of interfunctional conflict among marketing, R&D, and manufacturing. It also conjectures that both national culture and the level of interfunctional conflict influence the effectiveness of different conflict resolution methods. An empirical test of the proposed framework involves a survey of 968 marketing managers from Japan, Hong Kong, the United States, and Great Britain. The results provide general support for the model's predictions and reveal several significant cross-national differences." @default.
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• W2040697881 date "1998-12-01" @default.
• W2040697881 modified "2023-10-04" @default.
• W2040697881 title "Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: A Four-Culture Comparison" @default.
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• W2040697881 doi "https://doi.org/10.1287/mnsc.44.12.s192" @default.
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