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- W2040830061 abstract "Traditionally, customers have been ranked according to the revenue they generate, with the largest customers typically considered the best. But organizations that try to meet the demands of such large customers may be misplacing their efforts, as traditional customer valuation measures do not necessarily maximize shareholder value. This article outlines an alternative approach to allow businesses to assess sales according to a metric other than mere revenue." @default.
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- W2040830061 modified "2023-09-25" @default.
- W2040830061 title "Do you know who your best customers really are?" @default.
- W2040830061 doi "https://doi.org/10.1002/npr.4040180304" @default.
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