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- W2040891858 abstract "In this paper, the standard model of profit maximization is extended to include multi-product production in a market characterized by impatient customers. A formal model is presented that includes price, delivery frequency, production run length per set-up and product range as endogenous variables. The model facilitates the analysis of the complex interactions between these variables and highlights the inherent problems relating to profit maximization. For example, offering a broader range of products and/or more rapid delivery may seem to be a sensible response for a multi-product firm with impatient customers in a scenario of depressed demand. However, the analysis shows that such strategies could be counterproductive." @default.
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- W2040891858 date "2004-03-01" @default.
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- W2040891858 title "Profit maximization in a multi-product firm with impatient customers" @default.
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- W2040891858 doi "https://doi.org/10.1057/palgrave.jors.2601674" @default.
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