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- W2041503478 abstract "This paper analyzes the effects of i-PIN focusing on the positive value creation rather than the negative loss reduction from the viewpoint of internet company. Empirical tests are run to examine what determines the use of i-PIN and whether i-PIN users participate in e-commerce, communication, and SNS activity. Our findings are as follows. First, the reason for using i-PIN lies in the experience of privacy infringement rather than a high value on privacy protection. Second, i-PIN users tend to participate in the online activity such as e-commerce, communication, SNS. Third, the marginal effect of i-PIN adoption amounts to 2~9% of increase in the online activity. With the results, we expect that i-PIN adoption leads to sales increase and new customer acquisition as well as privacy leakage decrease and it provides logic to solve social underinvestment problem in privacy protection." @default.
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- W2041503478 date "2013-06-30" @default.
- W2041503478 modified "2023-10-18" @default.
- W2041503478 title "Estimating Value Creation Effects of i-PIN" @default.
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- W2041503478 doi "https://doi.org/10.9716/kits.2013.12.2.185" @default.
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