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- W2041875592 abstract "Abstract Despite the acknowledged importance of differential advantage, there is a paucity of guidance concerning its management. This study provides insights into the nature of differential advantage in terms of the concept of marketing assets and offers a framework for its management. The procedures are applied in the context of an international chemical company, although the framework has more general applications. Several modifications to the approach are suggested in the light of this experience." @default.
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- W2041875592 date "1996-05-01" @default.
- W2041875592 modified "2023-09-27" @default.
- W2041875592 title "Systematic management of differential advantage: A case study from the chemical industry" @default.
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- W2041875592 doi "https://doi.org/10.1016/0019-8501(95)00079-8" @default.
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