Matches in SemOpenAlex for { <https://semopenalex.org/work/W2042156737> ?p ?o ?g. }
- W2042156737 endingPage "24" @default.
- W2042156737 startingPage "17" @default.
- W2042156737 abstract "After generating significant interest among marketing practitioners, the customer engagement (CE) concept is rapidly gaining traction in the academic marketing literature. Although pioneering research has provided foundational insights in this emerging area, little is known regarding the ways in which CE may contribute to generating customer value (CV) and ensuing loyalty for utilitarian and hedonic brands. Addressing this research gap, this paper develops a conceptual model of the CE/CV interface for utilitarian and hedonic brands, which proposes: (i) The existence of a curvilinear relationship between CE/CV for utilitarian and hedonic brands; and (ii) Up to a focal brand-, category-, consumer-, and situation-specific optimum, growing CE generates greater CV increases for hedonic, than for utilitarian brands. By drawing on a sample of 14 consumers, depth-interviewing/focus group findings provided exploratory evidence for contentions (i) and (ii). The paper concludes with an overview of key research limitations and implications." @default.
- W2042156737 created "2016-06-24" @default.
- W2042156737 creator A5068350949 @default.
- W2042156737 date "2013-02-01" @default.
- W2042156737 modified "2023-10-18" @default.
- W2042156737 title "The Customer Engagement/Value Interface: An Exploratory Investigation" @default.
- W2042156737 cites W1556234621 @default.
- W2042156737 cites W1902610065 @default.
- W2042156737 cites W1965626835 @default.
- W2042156737 cites W1976748235 @default.
- W2042156737 cites W1981504995 @default.
- W2042156737 cites W1984754874 @default.
- W2042156737 cites W1985887266 @default.
- W2042156737 cites W1989763926 @default.
- W2042156737 cites W1992026348 @default.
- W2042156737 cites W1997176931 @default.
- W2042156737 cites W2005215882 @default.
- W2042156737 cites W2012395745 @default.
- W2042156737 cites W2015238944 @default.
- W2042156737 cites W2019898328 @default.
- W2042156737 cites W2019945100 @default.
- W2042156737 cites W2023071763 @default.
- W2042156737 cites W2025550180 @default.
- W2042156737 cites W2026169005 @default.
- W2042156737 cites W2026519633 @default.
- W2042156737 cites W2028224407 @default.
- W2042156737 cites W2034600246 @default.
- W2042156737 cites W2036063909 @default.
- W2042156737 cites W2049452472 @default.
- W2042156737 cites W2050251515 @default.
- W2042156737 cites W2052328939 @default.
- W2042156737 cites W2059918681 @default.
- W2042156737 cites W2068431514 @default.
- W2042156737 cites W2069688249 @default.
- W2042156737 cites W2072567687 @default.
- W2042156737 cites W2075338797 @default.
- W2042156737 cites W2075429959 @default.
- W2042156737 cites W2078201313 @default.
- W2042156737 cites W2081358848 @default.
- W2042156737 cites W2086642814 @default.
- W2042156737 cites W2086670988 @default.
- W2042156737 cites W2086673082 @default.
- W2042156737 cites W2093505263 @default.
- W2042156737 cites W2094680349 @default.
- W2042156737 cites W2095498460 @default.
- W2042156737 cites W2105723039 @default.
- W2042156737 cites W2115379661 @default.
- W2042156737 cites W2117686879 @default.
- W2042156737 cites W2119043452 @default.
- W2042156737 cites W2125706233 @default.
- W2042156737 cites W2126840412 @default.
- W2042156737 cites W2132652356 @default.
- W2042156737 cites W2135452831 @default.
- W2042156737 cites W2135526934 @default.
- W2042156737 cites W2143621934 @default.
- W2042156737 cites W2148754000 @default.
- W2042156737 cites W2150605459 @default.
- W2042156737 cites W2152823661 @default.
- W2042156737 cites W2153991478 @default.
- W2042156737 cites W2154403760 @default.
- W2042156737 cites W2329730382 @default.
- W2042156737 cites W2331540347 @default.
- W2042156737 cites W2498454620 @default.
- W2042156737 cites W3121324611 @default.
- W2042156737 cites W3123085948 @default.
- W2042156737 cites W3124507438 @default.
- W2042156737 cites W4237708624 @default.
- W2042156737 cites W4238559129 @default.
- W2042156737 cites W4243384190 @default.
- W2042156737 cites W4249532312 @default.
- W2042156737 cites W4253506496 @default.
- W2042156737 cites W4253790742 @default.
- W2042156737 doi "https://doi.org/10.1016/j.ausmj.2012.08.006" @default.
- W2042156737 hasPublicationYear "2013" @default.
- W2042156737 type Work @default.
- W2042156737 sameAs 2042156737 @default.
- W2042156737 citedByCount "199" @default.
- W2042156737 countsByYear W20421567372013 @default.
- W2042156737 countsByYear W20421567372014 @default.
- W2042156737 countsByYear W20421567372015 @default.
- W2042156737 countsByYear W20421567372016 @default.
- W2042156737 countsByYear W20421567372017 @default.
- W2042156737 countsByYear W20421567372018 @default.
- W2042156737 countsByYear W20421567372019 @default.
- W2042156737 countsByYear W20421567372020 @default.
- W2042156737 countsByYear W20421567372021 @default.
- W2042156737 countsByYear W20421567372022 @default.
- W2042156737 countsByYear W20421567372023 @default.
- W2042156737 crossrefType "journal-article" @default.
- W2042156737 hasAuthorship W2042156737A5068350949 @default.
- W2042156737 hasConcept C112698675 @default.
- W2042156737 hasConcept C144133560 @default.
- W2042156737 hasConcept C15744967 @default.
- W2042156737 hasConcept C162853370 @default.
- W2042156737 hasConcept C17744445 @default.
- W2042156737 hasConcept C199539241 @default.
- W2042156737 hasConcept C2776892586 @default.
- W2042156737 hasConcept C2776915394 @default.