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- W2042291539 endingPage "740" @default.
- W2042291539 startingPage "726" @default.
- W2042291539 abstract "In today's globalized markets a favorable country-of-origin image (CoI) has a considerable impact on consumers' evaluation of products originating from different countries and therefore influences their subsequent buying decisions. The current paper seeks to extend our conceptual understanding of the nature and functioning of the CoI construct. The aim is threefold, namely to provide a succinct state-of-the-art picture of country image research in international marketing, to contribute to a better measurement of the country image construct, and, finally, to develop an agenda for future research." @default.
- W2042291539 created "2016-06-24" @default.
- W2042291539 creator A5034066593 @default.
- W2042291539 creator A5085454008 @default.
- W2042291539 date "2009-07-01" @default.
- W2042291539 modified "2023-10-06" @default.
- W2042291539 title "Advancing the country image construct" @default.
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